Hello! My name is Deanna and I help people create great podcasts. Every Sunday I'm sharing one tactical tip to make a killer podcast. So let’s get into it!

Since today is the day of Bad Bunny’s Super Bowl and the Winter Olympics are ongoing, I want to highlight a sports podcast that is taking a different approach to sports.

Casuals with Katie Nolan is a sports podcast for people who are interested in sports, but aren’t die hard fans. You might not have a favorite team in a particular sport, but maybe you enjoy watching games with family or friends.

Or if you’re anything like the show’s producer Isabella, you know next to nothing about a sport like football and go on to be a fantasy football champion in your first year of playing.

For those who don’t know, Katie Nolan previously hosted a TV show called Garbage Time and had a podcast called Sports? with Katie Nolan. So she’s a seasoned sports media person who could absolutely make a show for the die hard fans. But I love that she’s not because I also think she’s one of the more accessible sports media personalities out there.

So often now, we get former players hosting podcasts, doing in-game commentary and halftime commentary, and frankly, they aren’t all that interesting (or as funny as they think they are).

I'll also point out that as a petty sports fan who loves the Los Angeles Lakers, I’m recommending you someone who is a die hard Boston sports fan all around. So considering the Boston Celtics are my mortal enemies, it says a lot that I’m making this recommendation.

Katie’s been on Radio Row at the Super Bowl for the last week and has had on a slew of guests from the sports world and it’s been fun getting to hear how she manages the 5-10 minutes she has with each of the guests. Radio Row seems hectic, but she’s making it digestible for the listeners in a fun way.

Even as someone who is a die hard fan, I find it highly entertaining because there’s not really any other sports podcast around. There’s one big lesson that we can all take from it: It’s important to do what other shows aren’t doing, especially in such a crowded field.

So if you ever want to start a podcast that’s about sports, movies, or even politics, go listen to what a bunch of shows are doing in your chosen category and then don’t just go do what they’re doing. Do what they aren’t. That’s going to be how you differentiate yourself.

You can check out the show here.

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